Strategic Partnerships Expand Opportunities in Cloud-Based Transportation Communities
Cloud-based transportation communities are digital networks where companies connect to find opportunities for efficiency and cost savings. These networks are comprised of shippers, carriers, suppliers, brokers, freight forwarders and every other type of company involved in the shipping of freight. On these digital networks, members connect to leverage efficiencies such as finding additional truckload capacity and filling empty fleet miles.
A new eBook, Putting Community in TMS: Enabling the Network Effect in Transportation Management by industry analyst and President of Adelante, SCM, Adrian Gonzalez breaks down how the network effect can be enabled in transportation management. He discusses how network-based transportation management systems (TMS) act as a conduit for shippers to maintain thousands of relationships without needing to manually forge relationships one-by-one with other companies.
“Instead of establishing and maintaining hundreds or even thousands of one-to-one connections, companies make a single connection to the network to communicate and collaborate with their existing trading partners.”
In order to attract the most users and keep them engaged on a routine basis, network-based transportation management systems serve as the operating system for these communities. Shippers are already accessing the TMS for their daily logistics needs and can therefore easily pivot to community-specific features like truckload spot markets and load matching services.
To make these community-specific services enticing and valuable for shippers leveraging the TMS, there need to be a multitude of opportunities flowing into the network-based TMS from the other end. That’s to say, there needs to be extensive available capacity exposed to the community of shippers for opportunities to be found. That’s where partnerships come in.
Kuebix, as the first and only network-based transportation management system, is pioneering this concept. By partnering with external communities and thousands of individual brokers and carriers, Kuebix is able to expose available capacity from all over the supply chain industry to its TMS users.
Partnering with Emerge Private Freight Marketplace
A new partnership with Emerge has enabled Kuebix to rapidly expand the number of opportunities available to its customers in Kuebix Community Load Match, a truckload spot marketplace. Through this partnership, members of the community can tap into Emerge’s Private Freight Marketplace and seamlessly book with thousands of verified carriers without needing to maintain individual relationships.
Partnerships like that with Emerge quickly grow the shipping community and provide users with more opportunities for collaboration. The key is to connect every transportation player through a single system where it is easy to find opportunities for collaboration while simultaneously keeping users engaged with the community, even when they aren’t actively looking for additional capacity.
Kuebix TMS and the Network Effect in Transportation Management
Kuebix TMS was built around the concept of the network effect and is proving the theory in conjunction with transportation management as described by Gonzalez in Putting Community in TMS. As more users join Kuebix’s logistics community by becoming users of the TMS, more carriers, brokers, freight forwarders and other supply chain players can be partnered with to expose available capacity. This creates a snowball effect where when more shippers join to leverage the new opportunities, new partnerships with carriers and brokers can be established to take advantage of more shippers seeking capacity. It’s a win-win for all supply chain players and grows the cloud-based community exponentially.
Currently, there are over 16,000 members of Kuebix’s shipping community and that number continues to grow. The new collaboration with Emerge and other strategic partnerships will continue to drive shippers to the technology, encouraging more partners with available capacity to expose their assets through the technology, and so on and so forth, creating the industry’s largest cloud-based shipping community.
