Amazon is Taking Prime to New Heights With Amazon Prime Air
With the extreme ease and convenience free 2-day shipping gives customers, Amazon is already changing the world. Many retail stores, such as Toys ‘R’ Us and Payless Shoe Source, have lost market share to Amazon, eventually leading to store closures. There is a very high demand for customers who want their packages delivered to them as soon as possible.
Now Amazon believes that they have found a new approach to provide even faster shipping – one that would allow customers to receive their packages within as little as 30 minutes! The concept of Amazon Prime Air was introduced to meet this need. Amazon Prime Air is an electric drone program that will drop small packages directly to customers’ doorsteps.
How Does Amazon Prime Air Work?
According to Amazon, safety is their priority. They wanted to ensure that the design of the drone would include stability and efficiency, so they created a hybrid design which would allow the drone to depart vertically and transition to airplane mode once in the air.
Amazon also claims that the drone is stable in windy conditions due to its six degrees of freedom, which Techopedia defines as “the specific number of axes that a rigid body is able to freely move in three-dimensional space.” The drone is able to fly up to 15 miles with an altitude of about 400 feet, using advanced sensors and artificial intelligence (AI) technologies to navigate through static and moving objects that can interfere. The drone can only deliver shipments under 5 pounds, but this isn’t a problem for the e-commerce giant which claims that 75-90% of the items it sells meet these criteria. This makes a very fast and convenient delivery option for customers who need their shipments in a pinch!
How Will Prime Air Affect the Transportation Industry?
The transportation industry currently involves plenty of physical labor such as actually driving on the road and loading/unloading shipments. Cars and trucks in transit to ship products require money being paid for the gas, money to the drivers, and wear and tear on the vehicle. That doesn’t even include the risk of damage in cases of accidents! Technology within the Amazon Prime Air drones makes them completely reliable for safe delivery of shipments. Since the drones specifically handle smaller packages, trucks and cars are still needed for bigger shipments. However, this new technology would save a lot of time and money that could be wasted from empty backhauls or trucks traveling partially empty. The supply chain of products would be less costly, more efficient and customers’ growing expectations around the speed of delivery would be met. Drones are also more fuel efficient since they are electrically charged.
So What Happens Next?
It is no question that technology is advancing very rapidly. The market for drones will be worth an estimated $127 billion by the year 2020, meaning that many businesses may be in jeopardy if they don’t compete with Amazon’s fast delivery times. If customers are able to receive their shipments within half an hour by using Amazon Prime Air, it will likely be a major hit with consumers throughout the entire world! Amazon claims that the Prime Air program will launch before the end of 2019, so the transportation industry could go through a drastic change very soon. So next time you purchase an item from Amazon, there could be a drone showing up to your doorstep!
