Unique Challenges Facing Food & Beverage Supply Chains
Food and beverage companies produce and distribute essential products every day. The Covid-19 pandemic has resulted in food shoppers buying supplies for a longer period of time (ex. shopping for 2 weeks at a time instead of 1) and purchasing products such as toilet paper, paper towels and disinfectant wipes in bulk. Practicing new skills like baking banana bread and sourdough bread have become popular ways to pass time. A recent study by Acosta revealed that 50% of respondents are spending more on groceries than they did pre-pandemic. Below are just a few of the elements challenging food and beverage supply chains as they race to keep up with heightened consumer demand.
Temperature Control Needed for Freshness
Not all products are able to travel in a standard truck responsible for the delivery of many different types of freight. Some food and beverage products must be stored at a specific temperature. Failing to meet the optimal conditions can result in the degradation of the quality of food and render products unsellable. To meet the needs of these products, shippers have to use refrigerated trucks. Making sure that a temperature-controlled truck is available and able to fit all of the required products is an added process for logistics professionals to consider.
Products Sensitive to Expiration Dates
Nearly all food and beverage products have an expiration date on their label. While non-perishable items offer more flexibility in terms of when they hit the shelves, products like fresh produce and vegetables are not as forgiving. Time-sensitive products must be moved efficiently to ensure they reach their final destination in a condition that’s prime for selling. Shoppers want fresh vegetables and produce that will remain fresh for a period of time even after purchasing. It’s up to food and beverage companies to make sure their perishable products are in the right place at the right time.
Rapidly Expanding Product Variety
Consumers are starting to gravitate towards healthier products made of fewer ingredients. However, they are not interested in compromising on taste. Manufacturers are constantly adjusting to consumer taste and preferences which creates a wider variety of products. For example, a product as simple as yogurt now dominates the refrigerated aisle of grocery stores to accommodate different flavor preferences and dietary restrictions (oat, almond and soy bases to substitute for dairy). With each new product comes new storage and transportation specifications, making it even more complex for supply chains to keep stores stocked.
How Technology Can Help Keep Food & Beverage Supply Chains Moving
Food and beverage businesses are juggling unique challenges within their industry and those brought on by Covid-19. Implementing technology like Kuebix TMS into their supply chains gives power back to the shipper and lightens their workload. With Kuebix TMS, food and beverage companies can rate, book and track their shipments in a single system. Kuebix TMS gives users complete visibility and control over their logistics operations, making it easier than ever to keep even the busiest supply chains moving. Real-time tracking information and detailed analytics empower shippers to improve their customer service and make better informed decisions.
