Visibility in the Supply Chain

Why are shippers more interested today in real-time visibility of their freight? Call it the “Amazon effect,” even though that’s an overused term, says Dan Clark, Kuebix founder and Trimble vice president of product innovation and strategy. Whatever you want to call it, “it’s changed the way we expect our deliveries,” he says. “What was once two-day is now one-day. We also expect a high level of service.” It’s the power of those expectations that has transformed the industry.

Shippers want two things, according to Hunter Yaw, VP of product management and business development for Loadsmart, an online freight matching service that specializes in truckload movement.