Network-Based Platform

What is a Network-Based Platform?

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Every year there are new buzzwords about technology circulating the industry. You probably see terms like blockchain, internet of things (IoT) and big data regularly take over your inbox. The latest trend revolutionizing the software and technology space are Network-Based Platforms. Network-based platforms have been around for several years in the consumer space, but now, this methodology is being adopted in SaaS and other cloud-based solutions to add value for users.

Network-Based Platform: Definition

A network-based platform is a piece of technology or software that connects users with other members of a community to create mutually beneficial opportunities. Instead of simply being a tool to use within the four walls of an organization, network-based platforms help users find opportunities by connecting them with other users in the network while simultaneously fulfilling a function. The usefulness of the platform snowballs as more and more members join the network. This phenomenon is known as the Network Effect.

What is the Network Effect?

“The Network Effect” exists when the addition of another person or company makes all the existing members of the network better off.

“In a November 2014 video for UPS, MIT Professor Yossi Sheffi described the power and value of the network effect as follows:

“The network effect exists when the addition of another element [to the network] makes all the existing elements in the [network] better off,” explains Sheffi, citing cell phone networks and Facebook as examples. “It’s a positive feedback loop. As the network grows, the more value it provides. The more value [the network] provides, it grows even bigger. It’s the economics of having an extra point on the network, and the fact that you can build a lot more services on the existing network, that’s the power of the network.”[1]

Therefore, to paraphrase Professor Sheffi, the network effect exists in transportation when the addition of another shipper, carrier, freight broker, or other participant to the network makes all the existing members of the network better off — by more quickly and efficiently matching demand with supply; by executing transactions in a more streamlined and automated way; and by providing everyone with network-based business intelligence and analytics about capacity, rates, on-time delivery, and other metrics.”

A network-based platform is a piece of technology that builds value by leveraging the network effect.

Examples of Network-Based Platforms

Social media – Network-based platforms have become incredibly popular, and very common, at a consumer level. Social media sites like LinkedIn, Twitter, Snapchat and Instagram rely on the network effect to retain users and scale their operations. The more people who join the platform, the more valuable the platform is for everyone else.

Ride-sharing – Ride-sharing technology has also taken off thanks to the network-effect. Companies like Uber and Lyft are based on a network of people looking for rides and people who can offer rides for a fee. This service isn’t merely a regular car rental, instead, these ride-sharing platforms connect thousands of individuals who otherwise would never have an opportunity to collaborate.

Fitness tech – The fitness industry has also incorporated the network effect into their technologies. Fitbit, for example, isn’t only a personal health monitoring device, it’s also a service to connect individuals with similar lifestyle goals. Getting people to collaborate isn’t only an added social benefit for users, it can literally make the technology more effective for achieving fitness goals.

What’s the Difference Between Network-Based Platforms and Traditional Software?

Network-based platforms let users connect and collaborate with other stakeholders outside of the four walls of their offices or homes. As more and more people become accustomed to network-based platforms like social media, companies are beginning to expect similar benefits from their business software. Instead of simply managing day-to-day processes with technology, companies are demanding opportunities to collaborate with other stakeholders in their industry directly through the platforms they use every day.

In the transportation and logistics industry, a network-based transportation management system (TMS) allows users to collaborate with a vast shipping community for greater efficiencies such as accessing truckload spot quotes in addition to contracted carrier rates. Unlike traditional platforms for managing logistics operations, a network-based TMS connects shippers with an entire ecosystem of other shippers, carriers, brokers, freight marketplaces and 3PLs.

The Network TMS

Kuebix TMS is the only true Network TMS. At Kuebix, we’re building the largest connected shipping community driven by our modular, cloud-based TMS that scales to meet the needs of small to enterprise companies. Kuebix customers can manage all their modes and contracted carriers in Kuebix as well as take advantage of savings on truckload spot quotes, opportunities to fill fleet backhaul, and other discounts and benefits because they are part of our network. That’s the Network Effect in transportation management at work!

[1] http://talkinglogistics.com/wp-content/uploads/2014/11/1_The_Network_Effect_Part1.mp4

Kuebix Shipping Community

Shipper Adoption is the Key to a Successful Shipping Community [Infographic]

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How Can Shipping Communities Gain Shipper Adoption?

For a shipping community to be successful it needs to be built upon a transportation management system (TMS). Shippers want to conduct all of their business through a single, connected platform. When they leverage a robust TMS to manage their logistics operations, they can rate, book, and track all of their shipments for every mode through a single window. When they are looking for additional capacity to supplement their negotiated rates, it makes sense that they’d want to use their main source of transportation management to find that capacity.

A TMS is the natural place to house a spot market where shippers can easily get spot quotes for their freight. That’s because users automatically form the basis of the shipping community that will use the spot market. When the shipper can’t get their freight covered as they need with a negotiated rate, they can seamlessly pivot to a built-in spot market where community members can collaborate to find efficiencies. Unlike a disconnected freight marketplace outside of their normal processes, their TMS joins disparate marketplaces, brokers, carriers, and fleets to make it easy for shippers to find additional capacity through the network.

 

Not Just Any TMS Will Do, Though.

Most transportation management systems aren’t designed to have a successful community built upon them. For a start, the TMS needs to be capable of handling its users’ every need. That means every mode needs to be covered by the platform and the TMS must integrate directly with any ERP system. Reporting and tracking functionality are also important along with many other features lower-level TMSs simply can’t provide. Simply put, the TMS must be built for small and enterprise sized customers and everyone in between. Features that can be modularly added as the company’s needs change also increase usership since shippers only pay for what they use. Users must to be able to complete all of their logistics operations inside the TMS to keep them engaged with the system and using it routinely.

On the other hand, the TMS needs to be accessible by the masses. Many small businesses can benefit from streamlining their operations with the help of technology. By offering both free and affordable subscription versions of the software, the TMS can rapidly gain more usership by tapping into a segment of shippers in the industry that would otherwise never be able to be connected to collaboration opportunities. When more users join the network, every other user benefits. This is known as the “Network Effect,” a phenomenon where each additional user of a tool increases the value of the tool for every other user.

Kuebix Community Load Match

Kuebix Community Load Match is the spot market built upon Kuebix TMS that any member of Kuebix’s shipping community can take advantage of and is just one of the benefits members receive by belonging to the network. This spot market connects shippers with available truckload capacity without making them leave the system. With Community Load Match, every shipper can discover additional savings on truckload freight by connecting with Kuebix’s vast ecosystem of dedicated truckload carriers.

Currently, Kuebix has over 16,000 companies using the TMS. This group is made up of companies of all sizes, some using Kuebix Free Shipper, some Business Pro users and some Enterprise users with extensive logistics operations. No matter what type of account a user has, however, they are part of Kuebix’s shipping community and can leverage Community Load Match. This makes Kuebix an ideal partner for carriers, brokers, fleet owners, and other freight marketplaces to expose their capacity through.

As the community grows, more opportunities are created and even more shippers and companies with capacity join the network! This is why shipper adoption is the key to growing and maintaining a successful shipping community.