A Modern Dating Game: Shippers are Courting Truckers
In today’s market, shippers have to “court” carriers if they want to get capacity. They can do this by making sure turn-around times are fast, drivers are well-paid and paid on time and that processes like tendering flow smoothly. Some trucking companies are refusing to service particular markets. Others are refusing to pick up loads for shippers they’ve had trouble with in the past.
What can shippers do to “court” truckers?
Offer better pay and perks to entice drivers – At the Transportation and Logistics Council’s Annual Conference, shippers discussed what they could do to make themselves more competitive in the race to secure capacity for freight. A key suggestion was to compensate truckers with higher wages to bring in more capacity. Other ideas included providing break rooms, bathrooms, free coffee, showers and more – in short, providing things to keep drivers happy while treating them with respect. The goal being that happy drivers will increase the likelihood of repeat capacity.
Improve operations to reduce turn-around times – With electronic logging devices (ELDs) accurately measuring the amount of time a driver is on the road, shippers need to focus on keeping truckers in the driver’s seat. Dock scheduling solutions allow carriers and suppliers to book appointments online and monitor statuses in real time, leveling the flow of activity in and out of the yard to decrease congestion and help truckers get back on the road as soon as possible. Ensuring the appropriate number of personnel are available for loading or unloading also allows drivers to get their trucks turned around faster. When wheels turn, drivers make money. If shippers want capacity, they are obligated to watch the clock and not cause delays for drivers.
Streamline processes to strengthen relationships – By tendering loads with plenty of lead time, shippers can give carriers the time they need to best plan routes and ensure driver availability. Shippers can also offer more flexible requests, such as wider shipping windows. This flexibility helps carriers offer the best lane and service for the job. Making sure that payments are made on-time is also essential for maintaining a strong reputation and good carrier relationships. When shippers improve these processes they make it easier for carriers to “sell” the shipper to their drivers, which increases the likelihood that drivers will want to do business with the shipper again.
In the past, only shippers kept scorecards on their carriers to measure performance. Now, carriers are also keeping track of shippers’ behaviors; things like ease-of-pick up, idling times, wait times, billing/payment accuracies, etc. In order to secure reliable capacity, shippers need to give their carriers the best working experience they can.
Changing all of these behaviors might seem like a daunting task, but with the help of a transportation management system like Kuebix TMS, these changes can be put into place with ease. Kuebix TMS enables shippers to compare rates side-by-side so that the lowest rate can be booked directly with the carrier without the need of a middle-man complicating the process. Kuebix also offers Dock Scheduling, Carrier Relationship Management and other programs and features which improve tracking and visibility to effectively communicate with carriers. By “courting” carriers with these operational and technical improvements, shippers can rely on capacity from carriers who are happy to handle their freight!
