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A New Era for Fast Food Restaurants & Supply Chains

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The meaning behind the term “fast food restaurant” is just as it sounds – restaurants that prepare food quickly and easily for customers, often in a drive-thru layout, fall under this category. Common examples include McDonald’s, Burger King and Wendy’s. These three establishments have been popular amongst consumers for years – whether it’s a parent grabbing dinner for their kids after a long day at work or a quick stop in the middle of a long road trip, these restaurants have delivered.

Despite its immense success in the traditional fast food format, Wendy’s has started exploring other options to better connect with their consumers. Mobile order and delivery are huge trends within the industry right now, both of which the fast food chain has kept up with. Their U.S. digital business grew to be 7.5% of sales in Q1 of 2021, up from 6% the previous quarter. Wendy’s attributes this to a shift in consumer demand. 

The pandemic has left many consumers in search of convenient, off-premise experiences. In response, Wendy’s has started redesigning its stores and even designing some locations that are drive-thru only. Equipped with ample outdoor seating, this type of store will make it much easier for customers to pick up mobile orders and delivery drivers will be able to move in and out of the line even faster.

To accommodate the growing number of delivery orders even further, Wendy’s is starting to implement “ghost kitchens”. The term refers to fast food restaurants that don’t have a dining room or a way for customers to order in-person and take their order home. Ghost kitchens exist to support delivery orders placed online, which are a significant part of the chain’s digital business growth so far this year.

While the thought of a Wendy’s where it’s impossible to order food seems unusual, it has the potential to speed up delivery times and drive down cost in some locations. Areas that have a high volume of online delivery orders can benefit from a store focused strictly on meal production. By eliminating the need for a dining room or outdoor patio, the chain reduces the amount of space necessary for construction and saves a significant amount of money. Popular chains including The Halal Guys, Sweet Green, and Chick-Fil-A have also partnered with the leading ghost kitchen brand, Kitchen Unlimited, to offer delivery out of a shared commercial kitchen.

Wendy’s continues to identify and incorporate different location styles into its operations. However, the chain never picks one style to go with and gets rid of the other options. While a uniform experience used to be more important than anything for restaurants, the latest shift in consumer demand has them more focused on meeting the customer where they’re at. It’s more important for the restaurant to fit whatever environment the consumer happens to be in rather than consistency in style and appearance. 

Consumers are focused on convenience and simplicity, so much so that even fast food restaurants are starting to explore ways to fit the latest mold. As the number of restaurant styles and online order volume continues to grow, supply chains will have to work extra hard to keep up with varying inventory and resource needs!

Super Bowl Food and Beverage Suppliers Retailers

Super Bowl LIV Will Be a Big Day for Food & Beverage Suppliers

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The Super Bowl is an unofficial American holiday – and like any good holiday celebrated in America, there will be lots of food and drink consumed in households nation-wide! In fact, Super Bowl Sunday is the second-highest food consumption day in the USA, right after Thanksgiving. Americans will spend an average of $81 dollars per person to celebrate. This means food and beverage retailers will have their work cut out for them to manage their supply chains and keep customers happy on game day!

This year’s Super Bowl LIV, the 54th Super Bowl, will decide the champion of the NFL’s 2019 and 100th season. The San Francisco 49ers will face off against the Kansas City Chiefs. Many football fans not located in New England are pleased that the New England Patriots will not be going to this year’s Super Bowl, the team having broken their own record for most Super Bowl appearances by any organization of all time in 2018!

Food & Beverages Consumed on Super Bowl Sunday

No matter who you’re rooting for, however, there are several food and beverage staples that will be served at Super Bowl parties everywhere. Common items include buffalo wings, chili, baby back ribs, dipping sauces, pizza, and potato chips. Beer will also be flowing, with popular brands including Bud Light, Budweiser, Corona, Samuel Adams, and Coors Light.

According to an article published by Men’s Fitness, Americans plan to drink 325 million gallons of beer on Super Bowl Sunday this year! In addition to all that beer, an estimated 28 million pounds of chips, 1.4 billion chicken wings, and 8 million pounds of guacamole will be devoured this weekend!

Chicken wings are the unofficial food of this unofficial American holiday. The National Chicken Council announced that chicken wing consumption will be up by 27 million units over last year’s Super Bowl! If you break this number down, that’s roughly 337.5 million chickens slaughtered for this one event (2 wings, a drumette & a flat in each chicken)! If all of these chicken wings were laid out end-to-end, there would be enough to circle the Earth 3 times!

 

Sustainability and the Supply Chain

Many Americans are opting for plant-based meat alternatives this Super Bowl. Trends like Dunkin Donuts’ Beyond Meat Sausage Breakfast Sandwiches and Burger King’s Impossible Whopper have forced meat-alternatives into the public eye. The supply chains of meat-based products are known to require more resources, including more water and fuel which can be expensive and harmful to the environment.

The impossible burger alone is purported to require “87% less water use, 96% less land use, 89% fewer GHG emissions, and 92% less dead-zone creating nutrient pollution than ground beef from cows.” For Super Bowl Sunday, many health and environmentally conscious football fans will be making buffalo cauliflower “wings” instead of traditional chicken wings. With plant-based meat alternatives and other substitutions becoming more popular, food and beverage retailers have the opportunity to save resources and win consumer loyalty by offering meat-alternatives.

How Food and Beverage Supply Chains Can Keep Up

Making sure that your customers have their game-day rations is a must for any food and beverage company that sees a spike during the Super Bowl. But staying ahead of increased shipping volume, not to mention any unforeseen winter weather events can be a challenge. By implementing technology like a transportation management system, any company that needs to prepare for the Super Bowl can smooth out their shipping process and get complete visibility throughout their supply chain.

Transportation management systems (TMS) eliminate operational inefficiencies while providing benefits to all parties. Customers, suppliers and carriers can collaborate on a singular platform with real-time tracking information and side-by-side rate comparisons to save time and money. This is especially important as for food and beverage companies, like those that sell chicken products, ahead of America’s unofficial football holiday!

 

Grocery Food Supply Chain Kuebix TMS

Rising Consumer Expectations are Prompting Change in Food Supply Chains

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The food industry is no stranger to steadily rising consumer expectations and standards. It’s becoming increasingly normal for consumers to shop for food in a variety of ways. Whether they stop at the grocery store to grab a frozen pizza on their commute home, order delivery upon arrival, or subscribe to a delivery service, there’s no shortage of ways consumers are shopping for food. Customer loyalty also seems to be a thing of the past, with many shoppers jumping from brand to brand and flavor to flavor as the mood takes them. For food suppliers, this means getting their products into the hands of their customers whenever and wherever they want, making supply chain operations increasingly complex.

The “Food Anywhere” Trend

Supermarket prepared food departments have seen double-digit sales growth in recent years, and food delivery is expected to grow 12% every year for the next five years. This aligns with the ‘food anywhere’ trend, which challenges traditional ideas about availability and requires suppliers to conform to consumers’ notion that food should be able to be enjoyed anywhere at their convenience. Now, consumers expect to be able to purchase some traditional groceries at their local pharmacy, have pre-portioned meal kits delivered to their doorways, or order online for pickup at the location of their choice. Regardless of location, consumers expect their food to maintain the same quality and taste. Achieving this standard while keeping products in stock can be quite challenging for many food manufacturers.

Transporting food to local vendors for distribution is just as complicated as keeping up with all the final mile options consumers have come to expect. Trucking companies with food-grade truck assets must conform to extensive rules and regulations that ensure food is transported safely from one point to another. Even the smallest misstep can lead to degradation in the quality of the food and render products unsellable. Potential roadblocks to take into consideration include the distance being traveled, the temperature within the truck itself and the risk of cross-contamination depending on what products are being transported together. Drivers need to be aware of FDA, USDA, and DOT regulations in order to ensure products arrive at their destinations in a sellable and safe condition.

Healthier Alternatives

Manufacturers of prepared foods are struggling to meet demands for fewer, healthier ingredients while maintaining the same taste and texture customers expect. This can cause issues in the longevity of prepared foods, leaving products with shorter shelf-lives all while consumers are requiring more variety.  

However, change does come with reward – 73% of consumers are willing to pay more for a “clean label” product. Some food manufacturers have turned to individual quick freezing technology (IQF) to help achieve this standard while still retaining longer shelf-lives. This is a process that is growing in popularity because it flash-freezes products and preserves their nutritional value. The ice crystals created from IQF are small enough that they don’t rupture the cell walls of the products, extending shelf life and reducing food waste because consumers can cook in portions and keep unused leftovers frozen. This may be a compromise for food manufacturers and consumers who demand options, accessibility and health from their food.

Meeting Consumer Expectations With Technology

Food manufacturers have complex supply chains with many unique characteristics: tight margins, fresh products that may spoil, expiration dates on products, complicated inbound requirements and more. Getting the right volume of products at the right time, and at the right location, is no easy task. Visibility into and control of supply chain processes will allow food suppliers to address these challenges while meeting business goals. 

The best way to handle the complexity of transporting such intricately manufactured products is by using technology that provides complete visibility and control of supply chain processes like Kuebix TMS.  Food and beverage companies can use Kuebix TMS to seamlessly rate, book and track their freight. Through the direct integration of purchase orders from ERP systems into the TMS, companies can save time and improve order accuracy, ensuring that their customers’ growing expectations are met.

Kuebix TMS - Cargo Theft Claims Management

Cargo Thieves’ New Strategy Hitting Shippers Hard

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Cargo theft continues to be a pain-point for shippers in every industry as metrics from Q1 of 2018 roll in. Though technically the overall total of cargo related thefts has decreased 23% year-over-year in North America (CargoNet), it is presumed that many more cargo thefts are going unreported by shippers. All cargo theft numbers are voluntarily reported, meaning operations and finance teams who are already scrambling to ascertain their losses may be neglecting to report the theft to the proper authorities. Potentially more worryingly, shippers may not be realizing the extent of their missing products because of inadequate claims management.

Thieves targeting trucks in transit are using a new strategy to carry out their crimes. As opposed to stealing entire loads or many pallets of product, thieves are being more selective in what they are taking and only lifting a small amount of product at a time. Besides the obvious benefit of increased speed to avoid detection, thieves may also be leaving shippers unaware that there was a theft at all. Pallets go missing all the time for perfectly legitimate reasons that can be tracked down, but shippers without a system to track their historical claims may not be aware to what extent they have been targeted by thieves.

Food and Beverage remains the commodity with the highest losses, closely followed by Household Items and Electronics. In the first quarter of 2017, the average value of a reported cargo theft was $164,185. In the first quarter of 2018, the average value of reported goods stolen rested at $90,883. On first glance, this seems like a success story for law enforcement, but it could also paint the picture that pre-meditated theft sizes are actually dropping. Without ascertaining the accurate number of cargo thefts, it will be impossible to determine whether the number of individual events is rising correspondingly.

According to SensiGuard, 92% of large-scale incidents occur in unsecured parking areas. Other locations reported include warehouses and secured parking lots. Often, determining the exact location of the incident, if it is even noticed by the driver, is difficult. Drivers often travel hundreds of miles before unloading, and if they do not do a thorough walk-around of their vehicle at each stop, determining the exact location of the theft becomes more and more unlikely. The best way to catch a theft early is for drivers to remain vigilant about checking their trailer’s seal or lock.

3 Steps to Prevent Cargo Theft

  1. Check it – Drivers should thoroughly check their trailers’ seals and locks after leaving their truck even for a short period
  2. Report it – Notify the proper authorities if cargo has been stolen to encourage appropriate action be taken on thieves
  3. Track it – Make sure to track all historical claims to determine the scope and pattern of incidents, whether benign or malicious

Many shippers lack a process to track and manage their claims with carriers when items don’t arrive at their destinations as planned. This causes a lot of confusion and lost revenue if managed incorrectly, especially if those items have actually been stolen and their value can’t be recouped. By leveraging a Claims Management system like Kuebix TMS’s, shippers can tie claim information directly to the shipment to make tracking and research easy. By maintaining historical claim details no claim goes overlooked and patterns and totals can be discovered, making a real impact to a company’s bottom line.

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