Consumers have grown to expect quick shipping and frequent status updates with every order they place. Shippers are scrambling to keep up with these new standards while strengthening their logistics operations. It is especially challenging to make sense of the overwhelming amount of data supply chains are producing as operations ramp up to match demand. Visibility throughout the supply chain is now more important than ever.

Achieving true supply chain visibility starts with a visibility platform. Shippers that use a visibility platform in their logistics operations can view each aspect of their supply chain in detail as moves are planned, alerts are sent and real-time adjustments are made. Data is used to create actionable analytics that shippers can use to identify areas they can improve on. Real-time tracking information enables them to provide better customer service and strengthen communication with partners.

Visibility platforms use the latest technology to aggregate and normalize data to present back to the user in a format that’s easy to read and understand. They provide real-time tracking information that can be accessed from anywhere and actionable data in a robust analytics engine.

The easiest way to incorporate visibility into your supply chain is through integrating a visibility platform with your transportation management system (TMS).  Here are a few things to look out for when picking the visibility platform that will work best with your logistics operation:

Strength of Integration

Analytics produced by visibility platforms are dependent on the quality of data flowing in. A visibility platform that integrates well with your TMS allows information to travel seamlessly between the two systems. This ensures your visibility platform has access to high quality, relevant data when producing analytics.

Multi-Modal Coverage

A visibility platform that works with all modes of transportation is best. Even if you are only shipping through one or two modes of transportation right now, your business will grow and it’s important to have a visibility platform that can keep up as you evolve.

P.O. and SKU Level Tracking

Real-time tracking information must be available from P.O. down to SKU level tracking. A visibility platform that can track and trace at both of these levels will keep everyone informed. Both internal and external stakeholders will be able to see what’s happening in the supply chain for specific products or purchase orders.

Use of Advanced Technology

Choosing an innovative visibility platform that uses the latest technology makes it easy for you to keep up with your growing logistics operation. Machine learning and artificial intelligence are often used to combine data from your TMS and visibility platform to create powerful analytics which speeds up the process.

The topic of true supply chain visibility is becoming increasingly important as both consumer expectations and the logistics industry continue to evolve. Implementing a visibility platform will help shippers tackle new challenges with real-time tracking information down to the SKU level and actionable analytics. Choosing a visibility platform that integrates with your transportation management system (TMS) makes the process even smoother as information can flow seamlessly between the two technologies!